Spotify

Out of home


Campaign


Spotify Habitstack

Case study video: Spotify Habitstack

Overview


Background

While every demographic is participating in listening to Audiobooks more than ever, our key Gen Z target audience is leading the charge in the growth. Spotify is on the way to becoming “The World’s Audio Network”, the destination for all types of audio, and has just launched Audiobooks in the US.

Challenge

Find new ways to encourage new and current Spotify users to engage with and discover the world of Audiobooks.

Campaign Idea

Finally, conquer your New Year’s resolutions and build good habits by pairing Spotify Audiobooks with the associated task. Improve your life one chapter at a time.

My Contribution:
  • Ideation
  • Concepting
  • Team organization