Out of home

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Campaign

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Spotify Habitstack

Overview

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Background

While every demographic is participating in listening to Audiobooks more than ever, our key Gen Z target audience is leading the charge in the growth. Spotify is on the way to becoming “The World’s Audio Network”, the destination for all types of audio, and has just launched Audiobooks in the US.

Challenge

Spotify wanted to find ways to encourage new and current Spotify users to engage with and discover the world of Audiobooks.

Concept

Pair Spotify audiobooks with an associated task to build new habits and finally conquer those pesky New Year’s resolutions.

My Contribution:

• Ideation
• Concepting
• Team organization