Goodr Snow G

Campaign Idea

This campaign aims to showcase that despite the price, these goggles don’t lack in performance. With these high-performance goggles, you’re not a Jerry, You’re Jerry’s cool older brother, Jim, or his rad friend, Jenny.Teammates:

My Contribution:

• Concept and campaign idea
• Copywriting
• Poster/ad design

Insight

Affordable goggles tend to be associated with low quality.

Background

Goodr recently branched out into the ski goggles market. The new line of goggles, the Snow G, are affordable, stylish, and functional.