Out of home

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Campaign

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Overview

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Background

Heineken believes that life tastes better with an open mind. They keep the consumer’s mind open by surprising them with refreshing views and elevated experiences. They refresh the consumer’s world by sparking connections beyond borders to unlock progress and enjoyment. New connections, fresh perspectives, and great ideas.

Challenge

Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.

COncept

Spark an unlikely conversation and gain new perspectives with Heineken’s Out of Body Experience. The provided VR headsets allow the viewer to view themselves and others in a different persona, disguising their true identity until the headsets are removed.

My Contribution:

• Concept and campaign idea
• Poster/ad design