Heineken

Out of home


Campaign


Heineken case study video: Out of Body Experience

Overview


Background

Heineken believes that life tastes better with an open mind. They keep the consumer’s mind open by surprising them with refreshing views and elevated experiences. They refresh the consumer’s world by sparking connections beyond borders to unlock progress and enjoyment. New connections, fresh perspectives, and great ideas.

Challenge

Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.

Campaign Idea

Heineken collaborates with virtual reality to create a judgment-free bar and space where participants are given the chance to conversate with people they normally would avoid. The provided VR headsets allow the viewer to view themselves and others in a different persona, disguising their true identity until the headsets are removed.

My Contribution:
  • Concept and campaign idea
  • Poster/ad design