LEEDS School of Business

Capstone Project



  • Unite both Koelbel and the Rustandy buildings
  • Marry the brand with the space
  • Give people a sense of who we are when they walk into the building
  • Create long-term installations that will last
  • Stress sustainability, community, research, and entrepreneurship
  • Be authentic but professional


  • Unite both buildings using similar visual concepts
  • Utilize the topography of the Flatirons to showcase sustainability and Boulder pride
  • Present Leeds rankings and values via copy throughout the buildings
  • Create designs that are both informative and visually appealing
  • Stressing the balance between professionalism and authenticity


Core Values:
Sustainability, entrepreneurship, research, and finding the balance between professionalism and authenticity

Visual Assets:
Topography, typography, abstract lines, and photography