LEEDS School of Business

Goals

• Unite both Koelbel and the Rustandy buildings
• Marry the brand with the space
• Give people a sense of who we are when they walk into the building
• Create long-term installations that will last
• Stress sustainability, community, research, and entrepreneurship
• Be authentic but professional

Vision

• Unite both buildings using similar visual concepts
• Utilize the topography of the Flatirons to showcase sustainability and Boulder pride
• Present Leeds rankings and values via copy throughout the buildings
• Create designs that are both informative and visually appealing
• Stressing the balance between professionalism and authenticity

Summary

Core Values:
Sustainability, entrepreneurship, research, and finding the balance between professionalism and authenticity

Visual Assets:
Topography, typography, abstract lines, and photography