Boulder Freeride
Membership T-Shirts
Stickers
Director Hoodies
Creative Director Overview
What is Boulder Freeride?
Since 1933, Boulder Freeride has been a student-run, campus-affiliated organization and is currently the largest student group on campus, as well as the largest collegiate ski and snowboard club in the country. The club is run by a board of directors, consisting of 12-18 students who are enrolled at the university.
My goal as creative Director
I wanted to represent the grungy side of the ski and snowboard community by utilizing a hand-drawn style in all of my designs. This was my way of branching away from the now corporate-dominated space and reconnecting with the local, ski-bum feel.