Payton O’Brien
Art Direction
Mock Campaigns
Goodr
Concept:
Jerry: An individual who exhibits a true lack of understanding for their sport, or for life in general.
Challenge:
Goodr needed to bring awareness to their new affordable, high-performance ski goggles, the Snow G
Spotify
Concept:
Pair Spotify audiobooks with an associated task to build new habits and finally conquer those pesky New Year’s resolutions.
Challenge:
Spotify wanted to find ways to encourage new and current Spotify users to engage with and discover the world of Audiobooks.
Heineken
concept:
Spark an unlikely conversation and gain new perspectives with Heineken’s Out of Body Experience
Challenge:
Create a brand experience for Heineken that culturally connects across boundaries and borders to make a fresher world and inspire togetherness and joy.
Welly
Concept:
Welly bandages are so fun and colorful, that people will willingly hurt themselves just to put one on.
Challenge:
Welly wanted to increase sales of their colorful bandages and first-aid kits
Verizon
Concept:
Sh*t happens! People need accessories on a need-it-now basis
Challenge:
Verizon wanted to Increase Accessory Sales and get people to think of Verizon whenever they needed to accessorize their mobile or home tech
